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Cabela’s Military Discount


Cabela’s offers a 5% discount every day for military members. This discount is available on firearms, ammo, and thousands of other items. The military discount also includes promotional and sales items, which is pretty great.

Cabela’s, “The World’s Foremost Outfitter,” is a subsidiary of Bass Pro Shop. It’s a place where you can purchase all kinds of outdoor recreational goods. A little different than some outdoor recreation stores that sell adventure gear like climbing, kayaking, and family camping, Cabela’s still offers some of those things, but more geared towards hunting, fishing, and the like.

Let’s look at the Cabela’s Military Discount Program, its history, and ways to save when shopping at the store.

About Cabela’s

Cabela’s was founded in 1961 as a sporting goods reseller. The majority of Cabela’s sales come from hunting gear, and the next biggest portion of sales comes from firearms and ammunition. Cabela’s was acquired by Bass Pro Shop in 2017.

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Cabela’s begins its story as follows: “Few, if any, businesses today survive the kitchen-table dreams of their founders, especially in the outdoor industry where businesses come and go with the changing seasons. Yet, the leader in the outdoor equipment business has done just that – survived, grown and prospered from simple beginnings to become the largest mail-order, retail and Internet outdoor outfitter in the world.

Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, was born somewhat inadvertently in 1961 when Dick Cabela came up with a plan to sell fishing flies he purchased while at a furniture show in Chicago. Upon returning home to Chappell, Nebraska, Dick ran a classified ad in the Casper, Wyoming, newspaper reading: “12 hand-tied flies for $1.” It generated one response.”

They rewrote the ad, put it into a major magazine, and it was much more successful. They began the mail order business from their home, selling from their kitchen table. By 1964, the business had grown, and they were able to move from their kitchen table to the basement of Dick’s father’s furniture store and eventually into their own buildings.

The foundation of the company is in its catalog business, producing over 100 different catalogs each year. They are shipped to all 50 states, plus 125 other countries. Cabela’s continues to grow while attempting to maintain that same quality from the beginning, focused on producing happy customers.

How To Use the Cabela’s Military Discount Program

Taking part in the Cabela’s Military Discount Program is quite simple. To receive the 5% off with the military appreciation discount, military members from all five branches of the military – Army, Navy, Coast Guard, Marine Corps, Air Force, plus National Guard and Reserves – must present their ID if in person, or have it verified through a 3rd party online. This discount can be used online or in-person, and verification can happen over the phone, online, or in-person.

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Some restrictions apply to the discount. The exclusions that apply are:

  • Boats, trailers, and motors (does not apply to canoes and kayaks)
  • ATVs/UTVs and trailers
  • Tractors
  • Services for boats, ATVs, UTVs, and tractors
  • Alcohol
  • Gift cards
  • Non-merchandise services, such as hunting licenses and Gear Guard

There are many ways to save, and Cabela’s allows customers to stack the military discount with other promotional and sales offers and events that are happening. Some sales events that they have listed on their website that might be a prime time to make some big purchases are Father’s Day, Black Friday, Thanksgiving, Christmas, and Cyber Monday sales. As with many retailers, there are often other sales happening in-stores on holidays like Veterans Day, the Fourth of July, and any other major holiday where people are off work and potentially out shopping looking for gifts for themselves or for others.

Other ways To Save

Whenever you’re making bigger purchases for things like hunting gear, guns, bows, fishing gear, and so on, it’s best to do your research before you come into the store so you know what you’re looking for. Most likely, the staff are knowledgeable and will be able to help you make some decisions, but it’s a good idea to have a baseline of what you want. Some things to consider before shopping: what is your budget? What are your must-haves versus your wants for whatever activity you are shopping for? Have you done any price comparison shopping with other retailers, compared different brands, or compared ratings for particular equipment? It’s useful to come into the shopping experience with this information already complete.

Some other ways to save at Cabela’s is to join the mailing list. This might add some junk mail to your inbox, but if you’re looking for something specific, this is a great way to get a discount. Before going into the discount, search for any coupon codes within your email, as well as online, to see if they are eligible to stack with your military discount.

Sign up for a free Cabela’s Club rewards card. It’s not a huge kickback, but you’ll get 2 cents back for every dollar spent. Did you do that price comparison shopping? If so, Cabela’s is willing to honor competitor prices if you can show them the same item at the cheaper rate. Cabela wins the sale even if it’s less than they were asking for it.

Those sale days we mentioned before? The most lucrative one, like at many other stores, is Black Friday. Cabela’s opens up on Black Friday and will have some legendary discounts. You can find some similar discounts on Cyber Monday, the Monday following Black Friday, but from the comfort of your own home. Don’t forget to stack those discounts and sales with the 5% military discount, plus the small kickback from the Cabela’s Club rewards program.

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When shopping, they also offer promotions just like Target does, where you purchase a specific thing or set of things, and you’ll receive a gift card for a certain amount of dollars to use on your next purchase. If you’re purchasing more than one thing, buy the gift card promotional option first. Finish that transaction. Then start the next transaction and apply the gift card you just received towards that next purchase in the same shopping experience.

Cabela’s Supports the military

Cabela’s and the military are somewhat kindred spirits, at least as far as the military and a retail store can go. They sell merchandise that those in the military, or retired from the military often enjoy. Whether you’re looking for cool tools like meat grinders or grills, or fishing rods and hunting rifles, Cabela’s has got you covered. They have higher prices than a lot of places, and the one place they don’t price match is online retailers like Amazon, but with some strategy and effort, you can get some great gear at a marked-down price.

Cabela’s shows its support for the military by offering 5% off qualifying purchases which can be stacked with promotional and sales events. This offer is valid every day which is a lot more than many other businesses offer. If you’re in the market for some new hunting or fishing gear, do some price comparison shopping, and then head into your nearest store (or online), and get the best deal possible on a quality piece of gear. Don’t forget to thank Cabela’s for their support of the Armed Forces, as well as emergency responders. You can show your support for businesses who support the military by shopping there whenever the need arises.

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